Arizona-based golf label Devereux introduces its latest Peachy collection of apparel designs that celebrates the sport. It directly nods to the set dining menu at 'The Masters' which includes Pimento cheese sandwiches and peach ice cream. These are staple items on the menu from the famous Master's golf tournament recipes.
It is then used as the visual inspiration of designs that detail the garments. Starting with the Peace Ice Cream crewneck sweater, there is a playful character on the sweater that is wearing golf clothing in a playful look. The placket polo is held together with three buttons and has an oversized cut for a loose fit with sweat-wicking materials. The Peachy crewneck sweater is made from French Terry materials and has "Peachy" at the chest.
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Trend Themes
1. Food-inspired Clothing - Opportunity for clothing brands to incorporate food-inspired designs and patterns in their collections.
2. Golf-inspired Clothing - Opportunity for clothing brands to create golf-themed collections with playful designs and motifs.
3. Sustainable Golf Clothing - Opportunity for clothing brands to incorporate sustainable and eco-friendly materials in their golf-inspired collections.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate food and golf-inspired designs in their collections to cater to a diverse audience.
2. Golf Industry - Golf brands can collaborate with clothing brands to create themed collections for golf enthusiasts.
3. Sustainable Fashion Industry - Sustainable fashion brands can tap into the golf market by incorporating eco-friendly materials in their collections.