Paysend, a global digital money transfer platform recently launch of a new advertising campaign, targeting the Hispanic community in the United States -- the world's largest money transfer corridor to Latin America. Paysend aims to revolutionize the way families send financial support across borders and is promoting its service through a comprehensive campaign that features Spanish language TV commercials, program sponsorships, radio ads, podcast sponsorships, and extensive digital content.
Paysend's Chief Marketing Officer, Rupert Bedell, anticipates the campaign will create a competitive alternative in the U.S. market and emphasize the joy of sending money to loved ones. Paysend's fee-free money transfers to Latin America undercut competitors in a market where fees typically range from $3 to $10. With increased Spanish-language search investments, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States.
Affordable Money Transfer Campaigns
Paysend's New Ad Campaign Targets Hispanic Consumers in the US
Trend Themes
-
Digital Money Transfer — Paysend aims to revolutionize the way families send financial support across borders by offering fee-free money transfers to Latin America.
-
Hispanic Targeted Advertising — Paysend's comprehensive ad campaign targeting the Hispanic community in the US highlights the joy of sending money to loved ones.
-
Increased Spanish-language Search Investments — By investing more in Spanish-language search, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States.
Industry Implications
-
Financial Services — Paysend's digital money transfer platform disrupts the traditional financial services industry by offering fee-free transfers to Latin America.
-
Advertising — Paysend's targeted ad campaign aims to disrupt the advertising industry by emphasizing the joy of sending money to loved ones.
-
Technology — Paysend's increased investment in Spanish-language search disrupts the technology industry by providing a specialized money transfer solution for the Hispanic community.