Ordering a pizza and having it delivered is about as convenient as is gets, so Pizza Hut is now on a mission to improve the way customers pick up and pay for a pizza.
The pizza chain is working on a connected car system, which would allow customers to order and pay from their vehicles when they arrive near the store. Bluetooth technology installed at the parking lots would be able to help customers identify themselves. For payment, Pizza Hut teamed up with Visa and Accenture to expand options at checkout. This system also helps Pizza Hut give out incentives for return customers, which is a clever way to build loyalty on top of added convenience.
Once an order is placed, Pizza Hut is able to collect the beacon ID number and stall to identify where they should bring the pizza order once it is prepared.
Automotive Pizza Payments
Pizza Hut May Soon Let Customers Pay for a Pizza Through Their Cars
Trend Themes
1. Connected Car Commerce - The development of a connected car system for payments may lead to opportunities for other businesses operating in the automotive sector to implement similar payment systems.
2. Bluetooth Payment Technology - The use of Bluetooth technology for payments may lead to more businesses adopting this technology as a more secure and convenient payment option.
3. Incentivized Customer Loyalty Programs - The use of incentives for return customers may lead to more businesses exploring innovative and creative ways to build customer loyalty and incentivize repeat business.
Industry Implications
1. Fast Food - Other fast food chains may look for ways to make the ordering and payment process more convenient and efficient using similar technologies.
2. Automotive - Other businesses in the automotive industry may explore ways to integrate payment systems into their offerings for added convenience and customer satisfaction.
3. Payments - The development of a new payment system for Pizza Hut may lead to further innovation and disruption in the payments industry.