Paulin, Paulin, Paulin revives the Tongue chair and Blublub sofa for Paris Design Week by reissuing Pierre Paulin’s most iconic designs in more accessible, customizable editions. These designs, originally introduced in 1967 and 1972, join the existing Groovy armchair as a foundational collection intended to extend Paulin’s legacy to a wider audience. The revival includes a broad array of color options and support for tailored combinations, making the pieces personally meaningful as well as visually striking.
The collection launches on September 5, 2025, online and will appear in person at Le Bon Marché during Paris Design Week through September 15. Featuring furniture, apparel, and a capsule of T-shirts, the exhibit underlines a fluid crossover between functional design and cultural storytelling. It reflects the studio’s mission to preserve heritage while making it feel fresh and relevant to today’s design-conscious audience.
Icon Revival Collections
Paulin, Paulin, Paulin revives Iconic Designs for Paris Design Week
Trend Themes
1. Heritage Design Revival - Reissuing iconic design pieces like the Tongue chair with modern customizations highlights the potential for nostalgic innovations that blend the past with contemporary needs.
2. Personalization in Furniture - Providing a range of color options and tailored combinations offers consumers a personalized design experience, reflecting a growing trend towards customization in home furnishings.
3. Cultural Storytelling Through Design - Integrating cultural narratives into design elements fosters a deeper connection with consumers, transforming products into vessels of shared heritage and modern expression.
Industry Implications
1. Furniture Design - The renewed focus on iconic furniture designs with personalized elements underlines a shift towards innovation within the furniture industry.
2. Apparel and Fashion - The blend of furniture and apparel in exhibits showcases an intersection of design disciplines, pushing the boundaries of traditional fashion and decor industries.
3. Design and Heritage Preservation - By reviving classic designs with a modern twist, companies contribute to heritage preservation while remaining relevant in contemporary design markets.