Wage Gap Cakes

The Paul Bakery Marked Equal Pay Day with 'Bittersweet Pies'

In order to bring gender inequality issues to light for Equal Pay Day, Paul Bakery created pie chart-inspired desserts. Data on the wage gap is not not always easy to swallow, but these desserts make the experience of opening one's eyes to facts a bit more palatable.

The collection of 'Bittersweet Pies' includes ones like the 'The Misrepresentation Cake,' which shows that Romania's parliament is made up of 88% men and 'The Extremely Rich Cake' that shows only one of Romania's 25 wealthiest people is a woman.

As well as encouraging people to have thought-provoking conversations over dessert, Paul Bakery donated revenue generated from the project to the FILIA Foundation, which trains women to give them a competitive edge in the job market.
Trend Themes
1. Equal Pay Awareness - Opportunity to create products or marketing campaigns that bring attention to gender inequality in the workforce and support organizations that strive for equal pay.
2. Data-inspired Desserts - Opportunity to create unique products, packaging or marketing campaigns that use data visualizations as a creative component.
3. Socially Responsible Donations - Opportunity to create socially responsible products or marketing campaigns that donate proceeds to organizations that support social justice causes.
Industry Implications
1. Food & Beverage - Opportunity to create data-inspired desserts to support social justice causes or raise awareness for an organization or cause.
2. Marketing & Advertising - Opportunity to use data visualizations as a unique component in marketing and advertising campaigns for social justice causes.
3. Non-profit & Social Advocacy - Opportunity to partner with food and beverage companies to create socially responsible products that donate a portion of proceeds to support causes for social justice.

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