Although cleaning supplies are dedicated to making homes look more attractive, the tools themselves can hardly be called aesthetically pleasing—except for the new line of patterned paper towels Alyssa Milano designed for Viva.
For many people, having a wall-mounted or standing paper towel holder in the kitchen is an essential for keeping messes at bay. Since these are visible fixtures in the cooking space, Milano's colorful patterned paper towel designs now make them less of an eyesore in both traditional and modern kitchens.
As well as putting her stylish stamp on the paper towels, Milano also approached the project from the perspective of a mom that others will surely appreciate. As she puts it, "As a mom, I want to find things that make life easier for other moms. These are pretty but multi-functional."
Printed Paper Towels
Alyssa Milano Created a Fun Patterned Paper Towel Line for Viva
Trend Themes
1. Patterned Paper Towels - Milano's colorful patterned paper towel designs make traditional and modern kitchens more aesthetically pleasing.
2. Stylish Cleaning Supplies - The trend of incorporating design and style into cleaning supplies is disrupting the cleaning industry by making them less of an eyesore.
3. Multi-functional Home Essentials - The demand for home essentials that are not only functional but also visually pleasing is creating opportunities for innovative products in the household industry.
Industry Implications
1. Home Decor - The trend of patterned paper towels and stylish cleaning supplies is disrupting the home decor industry by introducing visually appealing options for everyday essentials.
2. Kitchenware - The incorporation of design and style in paper towel holders is disrupting the kitchenware industry by offering aesthetically pleasing options for functional tools.
3. Household Products - The demand for multi-functional home essentials is creating disruptive innovation opportunities in the household products industry, where functionality meets aesthetics.