Pasture-raised eggs brand Consider Pastures is introducing a sustainable egg model that looks to regenerative farming practices to support products that are good for land and animals alike. The brand's focus on environmental stewardship and holistic farming practices continues its commitment to humane animal treatment and adds value to the eggs, which are Certified Humane Pasture-Raised.
Recognizing that the industrial agricultural system leads to nutrient runoff, soil erosion and harmful algal blooms in freshwater and coastal system, Consider Pastures is taking a stand to improve biodiversity and soil health. The company will be introducing bat houses to help with pest control, avoiding deep tilling and avoiding all use of pesticides and inorganic fertilizers.
The packaging for the product boasts a deep blue color that recalls the first egg carton invented in 1911 and references "the simpler, common sense values farmers once lived by."
Sustainable Pasture-Raised Eggs
Consider Pastures is Embracing Regenerative Farming Practices
Trend Themes
1. Regenerative Farming - There is an opportunity for the agriculture industry to adopt regenerative farming practices to improve biodiversity and soil health and reduce the negative impacts of industrial agriculture.
2. Sustainable Packaging - The use of sustainable packaging materials and design can help brands communicate their commitment to environmental stewardship and appeal to consumers who prioritize sustainability.
3. Humane Animal Treatment - There is a growing trend towards consumers seeking products from brands that prioritize humane animal treatment, creating an opportunity for brands to differentiate themselves and appeal to this market segment.
Industry Implications
1. Agriculture - The adoption of regenerative farming practices and commitment to sustainability presents an opportunity for the agriculture industry to improve their environmental impact and meet the growing demand for sustainable food products.
2. Packaging - The trend towards sustainable packaging materials and design creates an opportunity for innovative companies to develop new packaging solutions that are environmentally friendly and appeal to consumers.
3. Food - The trend towards sustainable and humane food products creates opportunities for companies to differentiate themselves and appeal to consumers who prioritize ethical and environmental concerns when making purchasing decisions.