The Party Wall by CODA serves purposes that might not be immediately obvious to the observer. Sure, it is an installation due for erection at Long Island New York's MoMA PS1, but a deeper look must be taken to appreciate the beauty of its design, function and its message.
Caroline O’Donnell won the Young Architects Program and the opportunity to construct her colossal steel and lumber wall that will stand in the location of the 2013 Warm Up summer music festival. Large illuminated pillows can be seen in the structure at night, emitting intense color and light for a striking visual effect.
But the sustainable and practical qualities of the Party Wall by CODA are what make it particularly great. Comet Skateboards will donate their timber scraps for the brise-soleil facades of the installation and many of these can be removed to produce benches in the plaza as required.
Eco-Friendly Festival Structures
The Party Wall is a Monument to a Place, an Event and a Practice
Trend Themes
1. Eco-friendly Festival Infrastructure - There is potential to develop and popularize the use of sustainable materials in the construction of temporary festival structures, such as utilizing recycled materials and energy-efficient lighting.
2. Interactive Art Installations - Creating large-scale pieces that engage with viewers is a trend that can be seen in both the art and event industries, leading to opportunities for collaborations between artists and event organizers.
3. Sustainability in Event Design - There is increasing interest in designing events with a focus on minimizing waste and environmental impact, leading to potential innovation opportunities for event planners and designers.
Industry Implications
1. Event Planning - The event planning industry can explore sustainability-focused event design and emphasize the importance of using eco-friendly infrastructure to create a positive impact on the environment.
2. Architecture - Creating interactive architecture that engages audiences while considering environmentally-friendly options, such as the use of recycled materials, can lead to niche and memorable projects within the industry.
3. Art - Interactive and immersive artist installations like CODA's Party Wall can broaden art's horizons and fuse with event marketing, leading to experiential entrepreneurship with a sustainable touch.