The Sydney-based advertising agency Leo Burnett recently unveiled the first augmented reality children's book titled Parrot Carrot, which features a cast of crazy animals sporting rhyming names. Each animal is altered to appear as their rhyme. For example, the main character Parrot Carrot is a parrot that, predictably enough, looks like a carrot.
The reader's task is to find the animals lurking in their home environment on their iPhone's screen and tap them to capture the animals and put them back in their rightful place. Going well beyond the requirements of a nice, colorful pop-up book, this augmented reality children's book will ensure your child is more comfortable with technology by the time they're tying their shoes than you will ever be.
Adorably colorful and additively entertaining, the augmented reality Parrot Carrot book will keep your tots busy and exploring for ages.
Interactive Picture Books
Parrot Carrot is the First Augmented Reality Children's Story
Trend Themes
1. Augmented Reality for Children's Books - Using augmented reality technology in children's books enhances interactivity and engagement, creating new storytelling experiences.
2. Interactive Education - Augmented reality books provide an interactive and immersive learning experience for children, making education more engaging and memorable.
3. Technological Literacy in Children - Augmented reality children's books help children develop familiarity and comfort with technology from an early age.
Industry Implications
1. Children's Publishing - The children's publishing industry can incorporate augmented reality technology in their books to create more interactive and engaging content.
2. Education and E-learning - The education industry can utilize augmented reality in children's books to enhance learning experiences and make education more interactive.
3. Technology and Entertainment - The technology and entertainment industries can collaborate to develop innovative augmented reality children's books, combining storytelling and technology for a captivating experience.