Paris Saint-Germain and EDIFICE work in conjunction to prove that PSG has the capability to step further into the fashion scope. The soccer club and Japanese fashion label deliver a series of apparel designed specifically for the Fall/Winter 2018 season. The special range is comprised of silhouettes that are ready to tackle the harsh cold weather, all of which are accented with PSG's logo.
Some pieces include hoodies, jackets, sweaters, pants, hats, fleece pieces, and pouches -- the overarching concept is to deliver fashion-forward designs that highlight fan culture. Some notable pieces are the puffer jacket and vest infused with warm padded down, the knit sweater, and the wool cap. The collaborative Paris Saint-Germain and EDIFICE capsule is now available to shop online at Bay Crews.
Soccer-Themed Winter-Ready Capsules
Paris Saint-Germain and EDIFICE Introduce a Joint FW18 Capsule
Trend Themes
1. Fashion-forward Fan Culture - Opportunity for brands to collaborate with sports teams to create apparel that merges fashion-forward designs with fan culture.
2. Winter-ready Sportswear - Chance for companies to develop innovative sportswear that is specifically designed to withstand harsh winter weather conditions.
3. Collaborative Capsules - Possibility for brands to partner with fashion labels to create joint capsules that combine the unique styles and aesthetics of both parties.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity for sports apparel companies to create fashionable and functional pieces that cater to the unique needs of sports fans.
2. Fashion Retail - Opportunity for fashion retailers to showcase and sell collaborative capsule collections, attracting customers looking for exclusive and limited-edition items.
3. Winter Clothing - Chance for winter clothing brands to incorporate sports team branding and fan culture into their designs, appealing to both sports enthusiasts and fashion-conscious consumers.