Peru-based graphic designer Erika Mechan has created these Paris Hilton vodka labels and packaging that completely embody the glamorized lifestyle of the Hollywood celebrity.
The branding starts at the top of the bottles with the silver lids that are each branded with an embossed, cursively written letter 'P.' The perimeter of each silver lid is decorated with sparkles and glitter. The pure white bottles are then labeled with an all white wrap-around label that reads "PARIS" and the flavor of the vodka as well as watercolor image that represents the flavor.
There are three Paris Hilton vodka flavors which include a cherry flavor titled 'Glamorous,' a citrus flavor titled 'Wild Party' and a blueberry flavor titled 'Temptation.' The cohesive packaging and elegant yet playful branding represents the celebrity with perfect cohesion.
Socialite-Inspired Vodkas
This Paris Hilton Vodka Brand is Decorated with Sparkles & Bight Colors
Trend Themes
1. Celebrity Collaboration - The use of celebrities as brand ambassadors or collaborators can add glamour and uniqueness to any product.
2. Novelty Packaging - Innovative and eye-catching packaging designs can help products stand out from competitors and appeal to consumers who value aesthetics.
3. Gourmet Vodka Flavors - Expanding vodka flavors to include exotic or luxurious ingredients can attract new demographics to the market and enhance the drinking experience.
Industry Implications
1. Alcohol Industry - Incorporating celebrity collaborations and novel packaging designs can help liquor companies differentiate their products and appeal to younger demographics.
2. Design Industry - Partnering with liquor companies to create unique and visually appealing packaging can provide designers with new and exciting opportunities for brand collaborations.
3. Celebrity Endorsements Industry - Collaborating with liquor companies to create personalized brands and flavors can enhance celebrity profiles, create new revenue streams and appeal to fans.