Photographer Gary Salter creates humorous visuals of people completely out of their element. His latest paradoxical work conveys a feeling you’re viewing some historical paintings.
Salter depicts an old hoodie-wearing guy skateboarding against a backdrop of graffiti and more elderly men recouping with oxygen tanks and intra-venous drips in the dressing room after what appears to have been a brutal soccer match. Another image has tough bikers having a tea party enjoying a day of knitting.
His witty tongue-in-cheek photography is extremely well executed and according to cyanatrendland.com, "Gary has been busy on projects for Pimms, Air Miles, Ruffles, The Sun, Mercedes-Benz, Volvic and Sony Ericsson, with commissions from UK, European and US agencies." I’m sure we’ll be hearing his name more often.
Paradoxical Photography
Gary Salter's Images of People Out of Their Element
Trend Themes
1. Paradoxical Photography - The trend of creating humorous visuals of people completely out of their element can be applied to advertisements and marketing campaigns to capture viewers' attention in a unique way.
2. Humorous Visuals - The trend of using humorous visuals can be utilized by companies to create more relatable and memorable brand messages.
3. Tongue-in-cheek Approach - The trend of using a witty tongue-in-cheek approach in advertising and marketing can help brands stand out in a crowded marketplace.
Industry Implications
1. Advertising - Advertising agencies can utilize this trend to help clients stand out and create more memorable ad campaigns.
2. Marketing - Marketing professionals can use humorous visuals to craft creative campaigns that effectively communicate brands' messages.
3. Photography - Photographers can experiment with this trend to create unique and memorable images that capture viewers' attention.