Famous Dutch photographer Erwin Olaf further solidifies the image of clowns in pop culture as sinister, scary and mischievous characters in his photography series, “Paradise The Club.â€
Paradise The Club features an assortment of horny clowns up to no good in this club, with excessive make up and disturbingly evil laughs.
This is surely not the photography project to enjoy if you already have clown phobia.
Implications - Youth demographics have an ironic penchant for fringe character types. The clown easily fits into this category, as does the pirate, ninja and gypsy. These characters, while appropriated through irony, are all admired on a nascent level for their detachment from traditional lifestyles. Companies should keep in mind that this demographic values atypical lifestyle choices that are in stark contrast to the ones of their parents.
Sinister Clowntography
'Paradise the Club' by Erwin Olaf Features Freaky Clowns
Trend Themes
1. Pop Culture Clowns - Businesses can capitalize on the trend of sinister and mischievous clowns in pop culture by developing marketing campaigns and products that incorporate this imagery.
2. Youth Fringe Culture - Companies can cater to the youth demographic's interest in fringe characters and unorthodox lifestyles by creating products and services that reflect these interests.
3. Irony Appropriation - As irony continues to dominate youth culture, businesses can use this trend to their advantage by incorporating ironic elements into their branding and marketing strategies.
Industry Implications
1. Entertainment - The entertainment industry can create movies, TV shows, and other forms of media that feature sinister clown characters to appeal to the current pop culture trend.
2. Fashion - Fashion companies can incorporate the imagery of scary and disturbing clown make-up into their clothing designs to appeal to the youth demographic's fascination with fringe characters.
3. Marketing - Marketing companies can capitalize on the trend of ironic appropriation by creating campaigns that utilize this trend to appeal to the youth demographic's affinity for unorthodox lifestyles.