Off-White officially unveils its first-ever beauty line, which was in works by Virgil Abloh before his passing - the new PAPERWORK' range features a selection of genderless products. It features four scents followed by six body and face pigment crayons, stencils, and six nail polish colors.
Abloh imagined the concept as "another canvas, another surface for human expression." The new line marks a push toward the mission of a more inclusive beauty industry by working with all races, ages, and gender in this new age. Every fragrance is proposed to be a "Solution" - one has a sporty fresh scent with 90s undertones, and another fragrance is meant to be confident and citrusy. The third is romantic and classic, and finally, the last is a 'reminder of nature.'
Streetwear-Brand Debut Beauty Lines
Off-White Unveils PAPERWORK Entering the Beauty Space
Trend Themes
1. Streetwear-brand Beauty Lines - Streetwear brands are launching beauty lines, offering a new channel for expression and product differentiation.
2. Genderless Beauty Products - Beauty companies are starting to create genderless beauty products, opening up market opportunities for more inclusive product offerings.
3. Multitasking Beauty Products - Beauty products that can serve multiple purposes are on the rise as consumers look for ease and convenience.
Industry Implications
1. Fashion - Fashion brands are expanding into beauty lines as a new channel to diversify and target their audience better.
2. Cosmetics - Cosmetics companies focus on creating gender-neutral product offerings to attract more diverse customers.
3. Personal Care - Personal care companies are expanding into the beauty market by making multitasking products that can cater to growing consumer demand for convenience and efficiency.