The DeLight paper-based tray is being launched as an alternative to traditional boxed plastic tray packaging for frozen foods that can be heated in both conventional and microwave ovens. The tray is notable for being the first of its kind as a hybrid made with renewable paper sources that are enhanced with plastic polymers.
The DeLight tray is available in a range of sizes, including standard eight-ounce to 54-ounce options, as well as a special 100-ounce foodservice tray.
For retail use, the trays are compatible with direct on-tray printing. PinnPACK, which acquired the rights to distribute the new DeLight tray, notes that "The marketing possibilities with DeLight are endless as we are able to print photo-resolution imagery directly on the tray, which is currently not possible with the CPET (crystallized PET) and polypropylene trays that dominate this space."
Dual-Oven Foodservice Trays
The DeLight Paper-Based Tray is an Alternative to Boxed Plastic
Trend Themes
1. Hybrid Packaging - Opportunity for creating innovative packaging solutions that combine renewable paper sources with plastic polymers.
2. Dual-oven Foodservice - Potential for introducing more versatile food trays that can be heated in both conventional and microwave ovens.
3. Direct On-tray Printing - Opening up marketing possibilities by allowing photo-resolution imagery to be printed directly on foodservice trays.
Industry Implications
1. Frozen Foods Packaging - Potential for disrupting the traditional boxed plastic tray packaging in the frozen foods industry with the introduction of the DeLight paper-based tray.
2. Foodservice - Opportunity to provide more convenient and versatile food trays for foodservice industry by offering dual-oven heating capability.
3. Printing and Packaging - Innovation opportunity for printing and packaging companies to develop technologies and solutions for direct on-tray printing on foodservice trays.