To kick off the start of Asian Pacific American Heritage Month, Panda Express' 'Trailblazers' has been shared as a short mini-documentary on various Asian-American figures who have found success—but not without obstacles and opposition.
The short video from Panda Express tells the stories of journalist Connie Chung, tennis player Michael Chang, as well as the instrumental roles they each played as disruptors in their respective fields. Trailblazers also gives viewers insight into the origins of Panda Express and what co-founders Andrew and Peggy Cherng now call "the largest Asian restaurant concept in the world."
Alongside the newly released Trailblazers mini-doc, Panda Express has also unveiled a dedicated landing page on its website to further spotlight each of the innovators and inspire future generations in honor of Asian Pacific American Heritage Month.
Cultural Restaurant Docs
Panda Express' 'Trailblazers' Marks Asian Pacific American Heritage Month
Trend Themes
1. Asian-american Representation - Disruptive innovation opportunity: Creating more inclusive narratives and representation in media and storytelling.
2. Inspiring Future Generations - Disruptive innovation opportunity: Developing educational programs and resources that empower and motivate underrepresented communities.
3. Cultural Heritage Month Celebrations - Disruptive innovation opportunity: Creating unique experiences and marketing campaigns that celebrate different cultures and promote diversity.
Industry Implications
1. Media and Entertainment - Disruptive innovation opportunity: Incorporating diverse voices and stories into mainstream media platforms.
2. Education - Disruptive innovation opportunity: Creating educational initiatives and platforms that highlight minority achievements and promote inclusivity.
3. Hospitality and Food Service - Disruptive innovation opportunity: Introducing innovative restaurant concepts that celebrate and promote diverse culinary traditions.