The Panasonic Microwave print campaign by advertising agency Fischer + Fala focuses on the inconsistency of spinning microwaves. Typical microwaves heat up food with a dish that rotates, which is how it ensures that portions of the meal get warmed up.
The Panasonic Microwave print campaign depicts this heating method by turning your favorite meals of pork, beef and chicken into spinning tops since their brand-new microwaves don’t need a spinning plate to guarantee well heated food. The slogan reads, "Stop spinning your food. Panasonic flat technology. Microwaves in all directions without the need to rotate."
Chicken-Spinning Ads
The Panasonic Microwave Print Campaign Promises No Toying Around
Trend Themes
1. Flat Technology - Opportunity to develop flat heating technology that eliminates the need for spinning plates in microwaves.
2. Inconsistent Spinning - Potential to create more reliable and consistent spinning mechanisms in microwaves.
3. Non-traditional Heating - Disruptive innovation potential in exploring alternative heating methods for microwaves.
Industry Implications
1. Home Appliances - Opportunity for home appliance manufacturers to develop microwaves with flat heating technology.
2. Advertising - Potential for creative advertising agencies to create campaigns around the benefits of non-traditional heating in microwaves.
3. Food Technology - Disruptive innovation opportunity to explore alternative heating methods for food in microwaves.