Palm & Bean's Cold Brew Coffee with Coconut Milk is launching as the first dairy-free, shelf-stable ready-to-drink specialty coffee. The product is made with certified fair trade cold brew coffee and packaged in a conveniently portable Tetra Pak container for grab-and-go enjoyment.
With the rise of both coffee culture and plant-based beverages, Palm & Bean identified an opportunity to expand the dairy-free options in the coffee category. As Palm & Bean co-founder Marty Molina says: "We feel almond or soy milk tends to overpower the cold brew coffee flavor notes. Coconut milk is a naturally terrific creamer for coffee, it complements and enhances the coffee and delivers healthy fats, potassium and just the right amount of sweetness."
Non-Dairy Cold Brew Cartons
Palm & Bean's Shelf-Stable Cold Brew Coffee Features Coconut Milk
Trend Themes
1. Non-dairy Cold Brew - The increasing demand for plant-based beverages presents an opportunity for more non-dairy coffee options.
2. Shelf-stable Cold Brew - Conveniently packaged and portable cold brew products can disrupt the traditional coffee market.
3. Fair Trade Certification - Consumers are increasingly seeking ethically-sourced products creating a market for companies to focus on fair trade certification.
Industry Implications
1. Specialty Coffee - Specialty coffee brands can expand their offerings to include non-dairy cold brew options, appealing to the growing plant-based beverage market.
2. Packaging - Companies can focus on packaging innovations that allow for shelf-stable, ready-to-drink coffee products, providing a more convenient and portable option for consumers.
3. Fair Trade Agriculture - This trend highlights the growing importance of fair trade certification in the agriculture industry, allowing companies to cater to consumer demand for ethically-sourced products.