Nufferton is a Swedish sleepwear brand that is offering consumers gender fluid pajama sets that suit both male and female bodies with androgynous prints, patterns and fits. The sets are a nod back to classic two piece sleep sets mixed with a modern take on patterns and detailing.
The collection focuses on rebranding sleepwear for the modern consumer, by appealing to androgynous styles and cuts that suit a variety of body types and sizes. The collection includes unisex patterns such as stripes, poka-dots, checkers and nautical prints decked out in fun and vibrant colors.
Gender fluid branding allows companies to target larger audiences and demographics by expanding their clothing to suit both male and female bodies interchangeably.
Gender-Fluid Sleepwear
The Nufferton Pajama Line is Designed Interchangeably for Men and Women
Trend Themes
1. Gender-fluid Fashion - Companies can explore designing clothing that can be worn by both men and women, catering to a wider audience.
2. Androgynous Styling - Emphasizing androgynous styles and cuts in fashion allows for more inclusivity and options for different body types.
3. Unisex Prints and Patterns - Offering unisex patterns and prints in clothing creates a playful and versatile option for consumers.
Industry Implications
1. Fashion - Fashion brands can embrace gender-fluid clothing to cater to a diverse range of customers and create a more inclusive shopping experience.
2. Sleepwear - Innovative sleepwear brands can capitalize on the gender-fluid trend by designing pajama sets that can be worn by both men and women.
3. Retail - Retailers can tap into the market of gender-fluid fashion by stocking and promoting gender-neutral clothing options in their stores.