For the Spring 2018 fashion season, Alexander Wang and Page Six worked together to create a line of casual apparel that surrounds the theme of gossip.
Included in the collection are a range of nylon jackets, tees, long-sleeves, and fleece sweaters. All of the the garments feature bold graphic designs all over them, which are meant to represent the "New York Post’s fabled gossip column."
Alexander Wang spoke to the collection by saying, "For our latest men’s collection I was inspired by the media boom of the 1980s and wanted to celebrate that phenomenon with Page Six, who to this day has such an influence on the insatiable appetite for news, entertainment, and culture at large."
Collaborative News-Printed Apparel
Alexander Wang and Page Six Joined to Create a Unique Line
Trend Themes
1. Collaborative Fashion - The trend of fashion brands collaborating with other industries to create unique and innovative apparel lines.
2. Themed Collections - The trend of fashion collections being centered around a specific theme or concept, such as gossip or media boom.
3. Bold Graphic Designs - The trend of incorporating bold and eye-catching graphic designs into fashion garments.
Industry Implications
1. Fashion - The fashion industry can explore collaboration opportunities with media outlets to create themed collections that resonate with consumers and generate buzz.
2. Media and Entertainment - Media companies can partner with fashion designers to create collaborative collections that merge the worlds of fashion and popular culture, creating new revenue streams.
3. Printing and Graphics - The printing and graphics industry can cater to the demand for bold graphic designs by offering innovative printing techniques and technologies for fashion apparel.