PepsiCo has announced a new packaging goal in a bid to help the brand further reduce the amount of waste it produces and provide for reusable solutions for consumers to appreciate.
The announcement comes as part of the PepsiCo Positive (pep+) business transformation plan and will double the brand's reusable models by 2030 from 10% to 20%. The initiative is reported by the brand to be part of its continued elimination of single-use plastic use and will reduce its use of virgin plastic by 50% per serving by 20230 with a net zero goal set for 2040.
The PepsiCo packaging goal will see a wider availability of SodaStream products on an International basis to encourage consumers to create their own drinks from home or the office.
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Trend Themes
1. Sustainable Packaging - PepsiCo's new packaging goal highlights the increasing trend of companies adopting reusable packaging initiatives to reduce waste and environmental impact.
2. Circular Economy - PepsiCo's commitment to double their reusable models by 2030 is part of a trend towards circular economy, where businesses aim to eliminate waste and prioritize product reuse and recycling.
3. Conscious Consumerism - The initiative to reduce single-use plastic and provide reusable options reflects a trend towards conscious consumerism, where consumers are increasingly interested in environmentally-friendly options and sustainable practices from brands.
Industry Implications
1. Packaging - The sustainable packaging trend presents an opportunity for businesses in the packaging industry to develop innovative solutions that help reduce waste and environmental impact.
2. Consumer Goods - As more consumers prioritize environmental sustainability, businesses in the consumer goods industry can benefit by offering products that align with this trend, such as reusable packaging options.
3. Food & Beverage - Food and beverage companies can capitalize on the trend towards sustainable and reusable packaging by offering products that prioritize environmentally-friendly options, such as SodaStream products for at-home beverage creation.