As well as offering its pH-balanced packaged water in 20- and 30-ounce sizes, Core Hyrdation is adding to its lineup with a large 1.3L bottle, as well as a six-pack that contains small 500mL bottles.
The small-scale multipacks are designed to offer greater convenience, while the larger size simply offers a greater quantity of the premium water product. These bottles are being introduced in a style that matches Core Hydration's existing bottle design, with curvaceous packaging and screw caps.
Rather than reinventing the wheel, many food and beverage brands are simply experimenting with the portions in which their products are offered. For instance, McDonald's recently introduced two new ways for consumers to enjoy its Big Mac burger in a smaller Mac Jr. or larger Grand Mac size.
Pocket-Sized Water Bottles
Core Hydration is Offering Its Packaged Water in 500mL Portions
Trend Themes
1. Packaged Water Portion Experimentation - Brands are experimenting with different portion sizes for their packaged water products.
2. Convenient Multipacks for Beverage Packaging - Small-scale multipacks offer greater convenience for consumers who want a smaller amount of their preferred beverage.
3. Upsizing Product Packaging Options - Brands are exploring larger packaging options to offer more of their product to consumers.
Industry Implications
1. Beverage Industry - Water and other beverage companies can explore different packaging sizes and multipacks to appeal to consumers’ diverse preferences.
2. Food Industry - Food brands can follow Mc Donald’ example and offer different portion sizes to boost sales and cater to different customer needs.
3. Packaging Industry - Packaging companies can work with beverage and food brands to design new packaging options for convenient and varied portion sizes.