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Porsche Design Celebrates Its 50th Anniversary With P'8478 Sunglasses

Porsche Design has announced the release of the 50Y edition of the P'8478 sunglasses, an updated, limited-edition version of its beloved aviator model.

Here, the iconic aviator frame has been given a contemporary makeover. In particular, the designers have updated the shades with a much more flat 2-base curve lens while maintaining the model's signature interchangeable lens system. The new set comes with both an oliver silver mirror lens and a gray polarized 'Vision Drive' lens. In addition, the sunglasses are made from lightweight titanium with satin-gloss platinum detailing.

Currently, the 50Y edition of the P'8478 comes in two silhouettes: the classic aviator model or the square-shaped P'8928 silhouette. For those interested, these premium aviators are now available for purchase on the Porsche Design website.
Trend Themes
1. Contemporary Makeover of Classic Designs - The opportunity lies in enabling customization to classic designs with modern elements.
2. Luxury Accessories with Technological Enhancements - Innovation can be brought to luxury accessories by incorporating technology into its design and features.
3. Sustainability in Luxury Fashion - Sustainability initiatives can be implemented in manufacturing luxury accessories to cater to the growing demand for eco-friendly products.
Industry Implications
1. Luxury Fashion - Incorporate technology and sustainability practices into designing luxury accessories.
2. Eyewear - Offer customization and modern updates to classic designs while utilizing sustainable manufacturing practices.
3. Automotive - Collaborate with luxury accessory manufacturers to incorporate innovative technology into designs and promote sustainability initiatives.

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