adidas draws the archival Ozweego sneaker silhouette for the summer season once again with a new tonal update in the form of geometric jungle prints. There are two colorway options of the latest patterning, featuring the minimal options of black or white.
The details boast bold prints over the muted foundation in a palette of orange, black, and blue leaves throughout the shoe's technical mesh base as a bold tonal pop. The white colorway has 3M reflective details that are found around the mid panels overlaying details and eyestays. Additional hues are found at the signature adiPRENE+ heel support and cushioning around the sole unit. The black colorway spotlights materials with the blend of leather, mesh, and suede materials.
Jungle Leaf Printed Sneakers
adidas Introduces a New Design Iteration of the Ozweego Sneaker Model
Trend Themes
1. Geometric Jungle Prints - The incorporation of geometric jungle prints on sneakers presents an opportunity for retailers to offer unique and eye-catching footwear designs.
2. Tonal Update - The introduction of tonal updates on sneaker designs allows brands to cater to consumers' preferences for minimalistic colorways while still incorporating bold elements.
3. 3M Reflective Details - The use of 3M reflective details on sneakers opens up possibilities for brands to create visually striking footwear that catches attention both during the day and at night.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of jungle leaf printed sneakers, offering them as a unique and trendy option for sneaker enthusiasts.
2. Sportswear - Sportswear brands can leverage the tonal update trend to attract customers looking for sneakers that combine a minimalist aesthetic with high-performance features.
3. Footwear Manufacturing - Footwear manufacturers have an opportunity to innovate by incorporating 3M reflective details into their designs, providing consumers with sneakers that stand out and enhance safety in low-light conditions.