Music tastes are as much a product of social behavior as they are personal interests, and the Overcast plugin is a platform that acknowledges that reality. It lets SoundCloud users broadcast the music that they're currently listening to, helping friends to follow each others' musical taste (and judge one another appropriately.)
Moreso than other streaming services, SoundCloud caters to listeners deep in the underground domain — especially underground electronic music. Finding the hottest and most obscure artists first is part of the appeal of dedicating oneself to that community, so Overcast provides people with tangible proof that they were there first.
Beyond the hipster posturing, the app is a convenient way to engage with music socially as well as materially, helping listeners to forge stronger relationships around given genres, artists, and songs.
Music-Sharing Plugins
The Overcast Plugin Lets Users Share Their Current SoundCloud Songs
Trend Themes
1. Social Music Sharing - The Overcast plugin allows SoundCloud users to share their currently playing songs, creating a social music sharing trend.
2. Underground Music Discovery - SoundCloud's appeal to underground electronic music enthusiasts creates a trend for finding and sharing the hottest and most obscure artists first.
3. Music Engagement Platforms - Overcast provides a convenient way to engage with music socially, giving rise to a trend for music engagement platforms.
Industry Implications
1. Music Streaming Services - The Overcast plugin's integration with SoundCloud highlights the potential for innovation and disruption within the music streaming services industry.
2. Social Networking - The social music sharing trend facilitated by Overcast opens up opportunities for innovation and disruption within the social networking industry.
3. Music Discovery Tools - The need to find and share underground music on platforms like SoundCloud creates a demand for innovative music discovery tools and platforms.