Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery teamed up to create over-the-top shakes to inspire customer selfies. These two new Majestic Shakes are being introduced in Instagram-friendly Cookie Dough and Cotton Candy varieties that feature perfectly color-coordinated ingredients.
The Cookie Dough Majestic Shake features a cookie dough milkshake that's topped with brownies, Oreo cookie dough pieces, chocolate pirouette, Hershey's Chocolate Drizzle and wide-mouth straw, all served in a glass jar that's rimmed with vanilla frosting and chocolate sprinkles. The rainbow-colored Cotton Candy Majestic Shake is also topped with vanilla frosting, as well as tons of decadent treats like a rainbow swirl lollipop, marshmallows, cotton candy and miniature gumballs.
Fortunately for those with a sweet tooth, more Majestic Shake flavors are set to be unveiled throughout the year.
Extravagant Dessert Milkshakes
These Over-the-Top Shakes Support the Creation of "Sweet Selfies"
Trend Themes
1. Instagram-friendly Shakes - There is an opportunity for businesses to create visually appealing menu items that are meant to support customers in their desire to create online content.
2. Over-the-top Desserts - There is a potential market for businesses that offer highly extravagant desserts to customers looking for a unique and indulgent experience.
3. Menu Item Personalization - There is potential for businesses to create unique and customizable menu items to cater to individual customer preferences and foster creativity.
Industry Implications
1. Food and Beverage - There are opportunities for businesses in the food and beverage industry to innovate and collaborate to create visually appealing products that offer customers unique experiences.
2. Hospitality and Tourism - Businesses in the hospitality and tourism industry can benefit from creating highly shareable offerings that cater to customers' desires for unique experiences which can maximize customer engagement and brand recognition.
3. Marketing and Advertising - Marketing and advertising agencies can develop campaigns and strategies that focus on the visual appeal of a product, cultivating a target audience in line with the values of the business or product.