'Outside In House,' a promotional apartment-sharing option from Airbnb and Pantone, combines the blissful serenity of sleeping in a woodland with the comfort and excitement of a stay in London. The apartment, which is located in the neighborhood of Clerkenwell, is decorated to bring wild nature indoors, with things like a greehouse-cum-dining room, a garden bedroom, an herb garden kitchen, and a mystical woodland reception.
Outside In House has two promotional goals. Firstly, it offers "tasters" of Experiences from Airbnb Trips. Experiences are a new service on the home-sharing site that let locals guide their guests on unique tours of their home cities. The nature-inspired taster Experiences will include DIY terrariums and gin-making. Secondly, the apartment theme is inspired by Pantone's Color of the Year 2017, PANTONE 15-0343 Greenery.
Woodland Nature Houses
Pantone's 'Outside In House' is an Apartment Listing on Airbnb
Trend Themes
1. Nature-inspired Experiences - Creating Experiences that allow guests to connect with nature in unique ways, such as DIY terrariums and gin-making.
2. Bringing the Outdoors Indoors - Designing living spaces that incorporate natural elements and bring the tranquility of nature into urban environments.
3. Promoting Airbnb Trips - Using innovative apartment listings like the 'Outside In House' to showcase and promote Airbnb's new Trips service for unique local experiences.
Industry Implications
1. Hospitality - The hospitality industry can explore ways to incorporate nature-themed accommodations and unique experiences into their offerings.
2. Interior Design - Interior design professionals can embrace the concept of bringing the outdoors indoors to create soothing and nature-inspired living spaces.
3. Travel and Tourism - The travel and tourism industry can leverage the concept of nature-inspired accommodations to attract eco-conscious travelers seeking unique experiences.