Designer Nataša Njegovanović is offering a modern and minimalist approach to the conventional outdoor lawn chair by injecting some style and elegance using canvas fabric. The material takes the place of bulky cushioning to provide a relaxing lounge chair that is comfortable, simple and sophisticated.
The outdoor seat is known as the Jedro deck chair that opts for a curved silhouette that is much more delicate and modern. The chair is comprised of intersecting dark wooden beams that form the structure, while chic cream canvas tightly drapes the panels to form the seat and back. The stretched canvas provides a durable and weather-resistant functionality, while the wooden frame's modular design is much more sophisticated than typical traditional plastic lawn chairs.
Elegant Canvas Chairs
The Jedro Outdoor Lawn Chair's Fabric Lining Replaces Bulky Cushions
Trend Themes
1. Canvas-fabric Outdoor Furniture - Opportunity for businesses to create stylish and minimalist outdoor furniture using canvas fabric as a replacement for bulky cushioning.
2. Modern and Minimalist Design - Disruptive innovation potential in designing outdoor furniture with a curved silhouette and intersecting wooden beams for a more delicate and modern aesthetic.
3. Durable and Weather-resistant Materials - Industry potential lies in developing materials that provide both durability and weather resistance, such as tightly stretched canvas for outdoor furniture.
Industry Implications
1. Outdoor Furniture Manufacturing - Opportunity for businesses in the outdoor furniture industry to adopt canvas fabric for creating elegant and comfortable outdoor chairs.
2. Interior Design - Disruptive innovation opportunity in introducing modern and minimalist outdoor furniture designs, like the Jedro deck chair, into interior design projects.
3. Material Science and Manufacturing - Industry potential in developing advanced materials that are both durable and weather resistant, suitable for outdoor applications such as canvas fabric.