Ourside is a new clean luxury fragrance brand that stands out for its vegan, cruelty-free products and scents inspired by gardens in Tunisia. The brand is introducing itself to the world with a trio of fragrances: Nostalgia, Moon Dust and Dusk.
Ourside was chosen as one of eight BIPOC brands that are members of Ulta Beauty’s inaugural MUSE Accelerator 2022 program cohort, Tower 28 Clean Beauty Summer School 2020. And founder Burke-Williams—a female entrepreneur with a Harvard Business degree—was selected to be personally mentored by Credo founder Annie Jackson for Credo for Change 2021. Burke-Williams is on a mission to bring Black voices into the fragrance market and create scents that support self-care, connection and community.
These responsibly made eau de parfums are presented in sleek black packaging with a color that was intentionally chosen to feel bold yet grounding.
Tunisian-Inspired Fragrances
Ourside's Clean Luxury Fragrances are Vegan and Responsibly Made
Trend Themes
1. Clean Luxury Fragrances - Disruptive innovation opportunity: Develop sustainable and vegan fragrances with unique and luxurious scents.
2. BIPOC Brands - Disruptive innovation opportunity: Encourage diversity and representation in the fragrance industry by supporting and promoting brands owned by BIPOC entrepreneurs.
3. Responsibly Made Products - Disruptive innovation opportunity: Create eco-friendly and ethically produced fragrances that resonate with environmentally-conscious consumers.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Embrace sustainable ingredients, cruelty-free formulations, and inclusive branding to attract conscious consumers.
2. Beauty - Disruptive innovation opportunity: Collaborate with fragrance brands that place emphasis on clean and vegan beauty to meet the demand of conscious consumers.
3. Retail - Disruptive innovation opportunity: Curate and showcase diverse and responsibly made fragrance brands to cater to the growing consumer preference for ethical and inclusive products.