OTG Management is an airport concession operator, and it has just announced that it will roll out 7,000 iPads for free traveler use across three major airports. So far, the iPads will be available only at LaGuardia, Toronto Pearson airport and Minneapolis-St.Paul International.
The iPads, which will be locked down, are available for anyone to use, and each tablet will already come pre-downloaded with apps, specifically those that allow customers to check in for their flights, update their Facebook statuses and order food (which will be delivered in 15 minutes or less).
OTG Management plans to integrate the iPads with its food offerings, bringing the company's restaurant service full circle. What's more, OTG's CEO Rick Blatstein says that the overall goal is to help exhausted and stressed passengers "feel calm and connected." According to GigaOm, the developers behind the project even nicknamed it "Operation Zanax"!
Watch the interview with Rick Blatstein here.
Airport Tablet Areas
OTG Management Provides Free iPads For Use Between Flights
Trend Themes
1. Tablet Integration in Airports - Airport concession operators can integrate tablets to enhance customer experience, allowing travelers to stay connected to their personal and business lives while in transit.
2. Pre-loaded Tablet Installations - Providing pre-loaded tablets for customer use can streamline the airport experience by allowing travelers to easily check in for their flights, order food and stay connected through social media.
3. Innovative Food Delivery Services - Integrating food delivery with technology can revolutionize restaurants and improve the customer experience in airports, saving time and reducing stress for travelers.
Industry Implications
1. Airport Concessions - Airport concessionaires can utilize tablet installations to enhance their customers’ experience, streamline technical processes and increase their revenue streams by offering new food delivery experiences in airports.
2. Travel and Hospitality - The integration of tablets and other mobile technologies can enhance the customer experience in airports by offering more efficient services to travelers and driving innovative new hospitality experiences.
3. Technology - The integration of technology in the food service industry can improve customer experience and increase revenue, offering exciting opportunities and innovative business models for technology companies.