The Osama corpse fiasco has caused a lot of stir in both politics and pop culture. A recent PSA video that is set to be released in the near future uses this event as inspiration to tell people to buckle up.
Osama's death has caused a lot of stir over the past week. According to the Copyranter blog, one should expect, "an avalanche of Osama death-ploitation advertising over the next few months." This PSA video definitely manages to put a comic spin on the situation while ironically using the clearly already-demised Osama corpse to try and save lives. After the body accidentally falls out of the Navy Seal helicopter, a neon sign flashes on the screen telling viewers to "Buckle Up, It Could Save Your Life."
The Osama corpse conundrum is sure to provide advertisers with plenty of material for the future.
Bin Laden Safety Campaigns
The PSA Uses an Osama Corpse Ad to Try and Save Lives
Trend Themes
1. Death-ploitation Advertising - Brands can explore advertising concepts based on prominent deaths or controversial news events to gain consumer attention.
2. Using Comedy in PSA Campaigns - Public service announcement campaigns can use comedy and satire to drive home important safety messages and capture audience attention.
3. Shock Advertising Campaigns - Advertisers can use shocking or controversial imagery to create buzz, but must be careful not to offend their audience or appear insensitive.
Industry Implications
1. Automotive Industry - Car manufacturers can use the concept of 'Buckle Up' to promote safety and their products, especially to young and reckless drivers.
2. Public Safety Industry - Governments and non-profits can explore the use of satire and humor in their public service announcements to increase engagement and message retention.
3. Advertising Industry - Advertising agencies can utilize controversial events and humor to create buzz and viral campaigns for their clients, but must be aware of potential backlash.