Burger King recently unveiled an exciting new menu offering in the form of its Spicy Original Chicken Sandwich. What makes this delectably hot and spicy chicken burger such a popular offering is the fact that it takes a Burger King classic and adds a new twist to it, with the end result being a burger that is familiar to the palate yet features an exciting new flavor.
The Spicy Original Chicken Sandwich keeps things simple by using a lightly breaded chicken fillet covered in fresh, shredded lettuce. However, the key flavor ingredient in this chicken sandwich is Burger King's secret hot sauce, which turns up the heat but also lends true flavor rather that simply burning your mouth. A soft toasted sesame seed bun holds it all together.
This chicken sandwich is all the more desirable given that it can be ordered as part of Burger King's '2 for $5 Mix & Match' promotion.
Piquant Chicken Burgers
Burger King's Spicy Original Chicken Sandwich is Doused In Secret Sauce
Trend Themes
1. Spicy Fast Food - There is a growing trend of fast food places incorporating spicy ingredients into their classic menu options.
2. Sauce-based Menu Items - A trend rooted in creative sauces and condiments is appearing throughout restaurant menu offerings.
3. Special Value Promotions - Fast food restaurants are creating special promotional combinations that offer customers a good deal for multiple menu items.
Industry Implications
1. Fast Food - Burger King's release of their new Spicy Original Chicken Sandwich demonstrates a growing trend within the fast food industry to innovate their classic menu items with new and trendy twists.
2. Restaurant - The trend of incorporating flavorful and unique sauces into the menu offerings is a disruptive innovation opportunity for the restaurant industry to differentiate their menus and attract customers.
3. Foodservice Marketing - Creating new bundle deals and promotional specials for menu items creates opportunities for innovative foodservice marketing tactics, such as Burger King's '2 for $5 Mix & Match' promotion.