Pesign Design's brand identity for Qian`s Gift Organic Rice draws inspiration from the past and is reflective of China's history and culture. The old world packaging concept consists of rice paper and rope bags that are each accented with hand-stamped patterns. These graphics are reminiscent of vintage porcelain motifs, often used to adorn vases or decorative tiles.
These indigo patterns adorn a neutral paper backdrop and are also accompanied by a brand logo as well as an additional crimson authenticity stamp.
Based in ShenZhen, China, the Pesign Design team introduces modern consumers to packaging that is reflective of its nation's rich history. The vintage-themed packaging embodies an old world aesthetic and speaks to the authenticity and quality that is associated with the Qian's Gift food brand.
Old World Rice Packaging
Qian`s Gift Organic Rice is Sold in Hand-Stamped Paper Bags
Trend Themes
1. Vintage-inspired Packaging - Disruptive innovation opportunity: Brands can tap into nostalgia and create unique packaging designs that evoke a sense of authenticity and heritage.
2. Handcrafted Accents - Disruptive innovation opportunity: Incorporating hand-stamped patterns and artisanal accents can add a personalized touch to packaging and convey a sense of craftsmanship.
3. Cultural Branding - Disruptive innovation opportunity: Brands can leverage cultural references and storytelling through packaging to create a deeper connection with consumers and differentiate themselves in the market.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Companies can explore unique and visually appealing packaging designs to stand out in the competitive food industry and create a memorable brand experience.
2. Artisanal Products - Disruptive innovation opportunity: Emphasizing handcrafted elements in packaging can cater to the growing demand for artisanal and niche products, offering consumers a sense of exclusivity and quality.
3. Cultural Goods - Disruptive innovation opportunity: Companies can incorporate cultural themes and references in packaging to capture the interest of consumers who value authenticity and cultural experiences.