To make sure that there's a Reese's cup for everyone to enjoy, the chocolate brand launched two organic peanut butter cups. Available in milk and dark chocolate varieties, the Organic Reese's Peanut Butter Cups are certified USDA Organic, Non-GMO Project Verified, and Rainforest Alliance Certified. With these milk and dark chocolate varieties, Reese's has become the first mass chocolate brand to offer an organic option.
This release from the Hershey's brand points to larger efforts to create better-for-you options. Soon, there will also be a relaunched sugar-free platform, reduced sugar sweets, portion-controlled products, new chocolate thins and even vegan-friendly versions of beloved chocolate bars.
The Organic Reese's Peanut Butter Cups promise to appeal to a wide range of ingredient-conscious consumers, of all ages, with a sweet tooth.
Better-for-You Peanut Butter Cups
Reese's Now Offers Organic Peanut Butter Cups
Trend Themes
1. Organic Sweet Treats - Offering organic options for beloved sweets creates opportunities for brands to appeal to ingredient-conscious consumers.
2. Reduced Sugar Offerings - Reduced sugar sweets and portion-controlled products may be the next phase in creating better-for-you snacks.
3. Vegan-friendly Chocolate - Creating vegan-friendly versions of beloved chocolate bars aligns with consumers' growing desire for plant-based options.
Industry Implications
1. Confectionery - Brands can cater to consumers' increasingly health-conscious sweet tooth with organic, reduced-sugar, and vegan-friendly options.
2. Food Retail - Retailers have an opportunity to stock and promote better-for-you treats, meeting demand for organic, reduced-sugar, and vegan-friendly options.
3. Health and Wellness - Innovation in better-for-you confectionery is an opportunity for the health and wellness industry to partner with and support brands in offering organic, reduced-sugar, and vegan-friendly options.