Discoveries like these are what make cool hunting so exciting. Sleep could be replaced in the future by the simple act of snorting a newly discovered brain chemical. The drug could prevent the feeling of sleepiness, making it possible to Trend Hunt 24/7, innovate around the clock and be relentlessly inspired by the world's wonders without ever dozing off.
Unlike cocaine, this is actually a spray you snort, and mainly, it's a chemical that actually occurs organically in the brain, a hormone called orexin A. When researchers tested the hormone on sleep-deprived monkeys, they performed just as well on a cognition test as monkeys who had had a full amount of sleep. Even PET scans showed their brains to look like fully rested brains.
Considering 70% of Americans don't get enough sleep to function properly, orexin A could become the stimulation drug of choice, a could replace other energy products like those containing caffeine.
Sleep Replacement Drug
Snorting Orexin A
Trend Themes
1. Sleep Replacement - Orexin A could disrupt the sleep industry by being a potential sleep replacement drug that offers 24/7 productivity.
2. Organic Brain Chemicals - The discovery of orexin A usage could create a trend in implementing organic brain chemicals to enhance human productivity.
3. Cognitive Performance - The potential of orexin A to improve cognitive performance could lead to a demand for innovative products in brain-enhancing industries.
Industry Implications
1. Pharmaceutical Industry - The pharmaceutical industry could leverage orexin A to develop new products that cater to sleep-deprived consumers and improve their well-being.
2. Brain-enhancing Industry - The discovery of orexin A's effect on cognitive performance offers an opportunity for the brain-enhancing industry to create new products that increase productivity and focus.
3. Functional Beverage Industry - Orexin A could impact the functional beverage industry by being a potential ingredient in products that replace caffeine and provide long-lasting energy without negative side effects.