Orbit Gum's Mega Pack is a more sustainable packaging solution with an outer component that's designed to be recycled in about half of the recycling streams in the United States, with more locations to come. For this packaging solution, Mars Wrigley teamed up with How2Recycle to include an on-pack guide that details how to recycle each part of the pack so that more materials end up in the right places.
The pack of gum is positioned as a perfect product for a "first post-pandemic date or for sharing amongst your larger group" and it's being introduced at a time when people will be looking forward to gathering in close proximity once again.
With designs like this eco-friendly gum pack, Mars Wrigley is working towards a goal of 100% reusable, recyclable or compostable packaging by 2025.
Recycling-Friendly Gum Packs
Orbit Gum's Mega Pack Helps to Reduce Plastic Waste
Trend Themes
1. Sustainable Packaging Solutions - The trend of developing packaging solutions that are more environmentally friendly and can be easily recycled or composted, as demonstrated by the Orbit Gum Mega Pack.
2. Consumer Education for Recycling - The trend of including on-pack guides or other educational materials to help consumers properly recycle products, like the guide included in the Orbit Gum Mega Pack.
3. Eco-friendly Products for Post-pandemic Life - The trend of introducing environmentally sustainable products that are positioned for a post-pandemic world where people are gathering and socializing more, as demonstrated by the Orbit Gum Mega Pack.
Industry Implications
1. Food and Beverage Packaging - Opportunities for companies to develop more sustainable packaging solutions for food and beverage products, like the Orbit Gum Mega Pack.
2. Consumer Goods Education - Opportunities for companies to provide more educational materials for consumers to better understand how to recycle products, like the on-pack guide included in the Orbit Gum Mega Pack.
3. Eco-friendly Product Development - Opportunities for companies to create more environmentally sustainable products positioned for a post-pandemic world, similar to the Orbit Gum Mega Pack.