Consumers are still anticipating the official release of three new M&M flavors making now the perfect time for the brand to announce a fourth: The Orange Vanilla M&M.
Arriving just in time for summer, this tasty treat is sure help one cool off. The refreshing Orange and Vanilla flavor profile was inspired by creamsicles. However, unlike the melting snack, this treat can be enjoyed without the mess, making it the ideal candy to throw in one's purse. The packaging elicits a sense of warmth and features the Popsicle its flavor was inspired by, reminding consumers of the approaching beach season.
The new flavor is available in Dollar General Stores throughout the United States.
Bite-Sized Orange Popsicle Candies
The Orange Vanilla M&M Has Arrived In-Stores
Trend Themes
1. New M&M Flavors - Opportunity to continue introducing new and unique flavor combinations to attract more consumers.
2. Inspired-by Snack Flavors - Opportunity to experiment with recreating other popular snack flavors in candy form.
3. Seasonal-inspired Packaging - Opportunity to create limited edition packaging that taps into seasonal and holiday themes.
Industry Implications
1. Confectionery Manufacturing - Opportunity to innovate and expand product lines with unique and unconventional flavors and packaging designs.
2. Retail - Opportunity to capitalize on seasonal and limited edition products that drive consumer interest and sales.
3. Food and Beverage - Opportunity to reinvent classic snack and drink flavors in new formats and explore new taste profiles.