Fisherman’s Friend, the iconic English lozenge brand, is expanding its portfolio for the first time in five years with the launch of the all-new Orange Spice flavor. The sugar-free cough drops feature 22 lozenges that are designed to "instantly help quell bothersome coughing, clear stuffy sinuses, and combat throat irritation."
The Fisherman's Friend Orange Spice lozenges are vegan and gluten-free. Each cough drop was crafted with strong menthol qualities that offer temporary relief for those with sore throats. The new flavor is as effective as it was back when the brand initially launched the lozenges over 150 years ago. The now renowned recipe was based on the 1865 liquid concoction made of menthol, eucalyptus, and licorice that relieved fishermen’s respiratory complications.
Orange Spice Cough Drops
Fisherman’s Friend Debuts New Orange Spice Flavor
Trend Themes
1. Expansion of English Lozenge Market - The English lozenge market is expanding with new flavors such as Orange Spice, presenting opportunities for brands to differentiate in the market.
2. Vegan and Gluten-free Products for Comforting Sore Throats - The trend towards vegan and gluten-free cough drops, such as the new Fisherman's Friend Orange Spice lozenges, represents an opportunity for companies to create products for individuals who prioritize allergen-free options.
3. Revival of Traditional Remedies in Modern Industry - The Fisherman's Friend Orange Spice lozenges utilize a recipe from over 150 years ago, signaling a trend towards reviving traditional remedies in modern products.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can capitalize on the trend towards vegan and gluten-free cough drops, such as the new Fisherman's Friend Orange Spice lozenges.
2. Herbal Supplements - The trend towards reviving traditional remedies in modern products, such as the Fisherman's Friend Orange Spice lozenges, presents opportunities for herbal supplement companies to innovate and differentiate in the market.
3. Food and Beverage - The expansion of the English lozenge market with new flavors such as Orange Spice presents opportunities for food and beverage companies to enter the market and diversify their product offerings.