The Operator app was developed by the co-founder of Uber and is designed to make online shopping easier than ever. CEO Robin Chan told TechCrunch writer Josh Constine the goal is to "unloack the 90% of commerce that's not on the Internet."
Refered to as a request network, the app uses human concierge to execute a variety of commercial customer requests. They hope to combine the best of real world and online shopping by offering expert personalized service that you might find in-store, but with the convenience and mobility enabled by the Internet. They are also flirting with the idea of integrating delivery in the future.
A full break down of how the Operator app works can be found in Constine's TechCrunch article.
Concierge E-Commerce Apps
The Operator App Brings the Personalized In-Store Experience Online
Trend Themes
1. Concierge E-commerce Apps - The Operator app combines the convenience of online shopping with personalized in-store service to unlock new opportunities in the e-commerce industry.
2. Request Networks - The use of human concierges in the Operator app opens up possibilities for disruptive innovation in the customer service industry by providing personalized assistance for commercial requests.
3. Integration of Delivery - The Operator app's potential integration of delivery services presents an opportunity for disruptive innovation in the logistics and transportation industry by offering a seamless end-to-end shopping experience.
Industry Implications
1. E-commerce - The Operator app's personalized service and easy online shopping experience can revolutionize the e-commerce industry.
2. Customer Service - The use of human concierges in the Operator app creates opportunities for disruptive innovation in the customer service industry by providing personalized assistance for commercial requests.
3. Logistics and Transportation - The potential integration of delivery services in the Operator app can disrupt the logistics and transportation industry by offering a seamless end-to-end shopping experience.