In 2009, keychains could be a thing of the past. Nissan, Sharp, and Japanese cell phone provider DoCoMo are teaming up to offer remote entry and engine start-up using your cell phone.
The Nissan Intelligent Key System technology has been around for awhile, but the ability to open and start your vehicle using your cellular phone is brand new.
Implications - Society has been overwhelmed with the breadth of gadgetry, so hybrid tech toys that serve more than one purpose have set themselves apart in the marketplace. An opportunity for businesses that can improve user experience by focusing on solving multiple problems with one solution exists.
Cell Phones as Car Keys
The Mobile Intelligent Key System
Trend Themes
1. Mobile Car Control - Advancements in technology and the desire for convenience have led to the development of using mobile phones to control vehicles, creating new opportunities for businesses to explore in the automotive industry.
2. Multi-purpose Devices - The integration of multiple functions into a single device, such as using a cell phone as a car key, presents new opportunities for companies that can innovate in this area and provide consumers with more value in one product.
3. Remote Capabilities - The ability to remotely control devices, such as a vehicle, through a cell phone presents opportunities for businesses to create new products and services that improve user experience and convenience in various industries.
Industry Implications
1. Automotive - The integration of cell phone technology into controlling vehicles creates opportunities for businesses to innovate in the automotive sector and improve the overall driving experience.
2. Technology - The continued advancement of technology has opened up new opportunities for businesses to create innovative and multi-functional products, such as using cell phones as car keys.
3. Consumer Electronics - The integration of multiple functions into a single device, such as using a cell phone as a car key, presents new opportunities for companies that specialize in consumer electronics and the mobile phone industry.