It's estimated that 80% of women wear ill-fitting bras but LoveSuze aims to take the stress out of shopping and gifting with its one-size lingerie collection.
LoveSuze is a new venture from former Victoria's Secret design executive Suzanne Macbale, who set out to make shopping for lingerie as easy as possible. Each item is made from a special, stretchable fabric that creates a perfect, comfortable fit. When it comes to shopping on LoveSuze's website, there's no need to pick out a size or consult a sizing chart—consumers only need to peruse the product description, if desired, and hit "add to cart."
LoveSuze's one-size lingerie styles include a range of styles and themed gift sets, which take the guesswork and frustration out of sizing, as well as the need to return garments that fit poorly.
One-Size Lingerie Lines
LoveSuze Aims to Make Shopping and Gifting Lingerie Effortless
Trend Themes
1. One-size Lingerie - The trend of one-size lingerie lines offers a disruptive innovation opportunity to revolutionize the shopping experience by eliminating the need for sizing charts and returns.
Industry Implications
1. Lingerie - The lingerie industry can embrace the one-size lingerie trend to provide a convenient and hassle-free shopping experience to customers.
2. Online Retail - The online retail industry can capitalize on the one-size lingerie trend to enhance customer satisfaction and reduce returns by offering a simplified shopping process.
3. Fashion Design - The fashion design industry can explore the one-size lingerie trend to create innovative solutions using stretchable fabric that ensures a perfect and comfortable fit for all women.