A One Kings Lane flagship store opened its doors in the heart of Soho, Manhattan recently. The digital-first retailer is known for offering premium furniture and home decor at an accessible price point. Its first brick-and-mortar location aims to draw in local professionals, families and a more mature audience interested in seeing and testing out products before buying them and features a multitude of engaging elements.
The new retail space spans 3,500 square feet and features two levels that are situated inside a beautifully restored heritage building, first built in 1818. "The flagship is designed to create an immersive, home environment, with a product assortment curated to fit the aesthetic of the local neighborhood along with a variety of small-space solutions."
In addition to its cozy product displays which help consumers visualize pieces within their own living space, the new One Kings Lane flagship is also home to interactive inspiration boards and other digital signage. These allow consumers to play around with varying styles and product combinations before they decide on what they want to purchase.
Digital-First Design Flagships
New York's One Kings Lane Flagship Store Fosters Creativity
Trend Themes
1. Digital-first Retail - Retailers are creating immersive digital-first experiences to enhance brick-and-mortar shopping and provide customers with a seamless experience, creating an opportunity for software developers and designers to collaborate on creating innovative interactive displays.
2. Interactive Inspiration Boards - Retailers are incorporating interactive inspiration boards and digital signage in-store to provide customers with a personalized shopping experience and increase engagement, creating an opportunity for graphic designers and UX designers to create visually appealing and user-friendly displays.
3. Curated Product Assortment - Retailers are curating product assortments to fit the aesthetic of the local neighborhood and provide customers with small-space solutions, creating an opportunity for small businesses and local artisans to collaborate with larger retailers to offer unique and locally sourced products.
Industry Implications
1. Furniture and Home Decor - Furniture and home decor retailers can create immersive digital-first experiences by incorporating interactive displays and digital signage and partnering with local artisans and small businesses to offer unique and locally sourced products.
2. Retail Design - Retail design firms can work with retailers to design immersive digital-first experiences that enhance the brick-and-mortar shopping experience and incorporate interactive displays and digital signage.
3. Software Development - Software developers can collaborate with retailers to create innovative interactive displays and digital signage that enhance the shopping experience and provide customers with a seamless omnichannel experience.