The Onda Hotline campaign is the tequila seltzer brand's mission to transform tailgating into 'Tequilagating.' Onda launched its campaign ahead of Thanksgiving weekend on November 27th, 2021. The brand aimed to offer drinkers an alternative to beer and malt-based hard seltzers throughout the football tailgating season.
Onda Tequila Seltzers are made with Blanco tequila from a woman-owned distillery in Jalisco, Mexico. By texting the Onda Hotline at 1-8722-ONDA4U, the first 100 users received a complimentary Onda Variety Pack for their 'Tequilagating' endeavors. The complimentary and instant tailgate upgrade compensated the lucky texters directly to their Venmo accounts. The text line offered a variety of Onda flavors, including Grapefruit, Lime, Watermelon, and Blood Orange, as well as Passion Fruit, Mango, and Pineapple.
Tailgating Seltzer Campaigns
The Onda Hotline Offers Free Tequila Seltzers for 'Tequilagating'
Trend Themes
1. Tequila Seltzer Campaigns - Opportunity for other tequila brands to market their seltzers and transform tailgating into various themed cocktail parties.
2. Instant Gratification Campaigns - Opportunity for other beverage brands to utilize instant gratification campaigns to reward customers and increase brand loyalty.
3. Diversified Tailgating Options - Opportunity for brands to offer new and unique tailgating options beyond the traditional beer and malt-based hard seltzers.
Industry Implications
1. Alcohol Industry - The alcohol industry can utilize tequila seltzer campaigns to increase market share and tap into the growing popularity of seltzers as a beverage option.
2. Mobile Marketing Industry - The mobile marketing industry can offer innovative texting campaigns and instant gratification rewards to increase customer engagement and brand recognition.
3. Sports & Entertainment Industry - The sports and entertainment industry can partner with unique beverage brands and offer diverse tailgating options to create memorable fan experiences outside of the traditional game experience.