The same people who created the popular London-based restaurant On the Bab have introduced another Korean eatery called On the Dak and to celebrate, the establishment offered free fried chicken to its first 100 visitors.
The Korean street food spot was handing out small portions of its sweet soy fried chicken around Covent Garden, a popular destination for Londoners. While a full menu has yet to surface, guests of On the Dak can expect the same high-quality food that On the Bab brought its consumers, as well as a mix of chicken dishes with noodles and rice, and four unique fried chicken flavors. This chicken-themed menu should come as no surprise to customers, as Dak means chicken in Korean.
In addition to providing the first 100 customers with free fried chicken, On the Bab provided 50 free meals to Rhythms of Life, a charity that supports the city's homeless population.
Free Fried Chicken Offerings
London's On the Dak Handed Out Fried Chicken to Celebrate Its Opening
Trend Themes
1. Korean Street Food - Opportunity for restaurants and food trucks to offer Korean street food as a trendy and popular food option.
2. Fried Chicken Flavors - Innovative opportunity for food companies to develop unique and flavorful fried chicken options that cater to diverse consumer tastes.
3. Charitable Initiatives - Potential for businesses to incorporate philanthropy into their operations by donating a portion of sales or offering free meals to vulnerable populations.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on the growing demand for Korean street food and innovative fried chicken flavors to attract customers and stand out from competitors.
2. Food and Beverage Manufacturing - Opportunity for food companies to develop and produce new fried chicken flavors that appeal to a wide range of consumer preferences.
3. Nonprofit Sector - Potential for nonprofits to collaborate with businesses and receive donations or volunteer support through charitable initiatives like offering free meals to the needy.