The newest OMNIGOD collection for Spring/Summer 2018 prepares for the warmer weather with a series of lightweight and breathable pieces. The Japanese label is often recognized for its denim items but this time, the brand takes on a rugged Americana influence. There is an offering of relaxed staples, crafted with lightweight fabrics and unique cuts to be more seasonally appropriate.
Drawing ideas from the label's previous Fall/Winter 2017 collection, OMNIGOD reintroduced layered aprons and organic materials—this time, with more weather-appropriate alterations. The shirts come with neutral tones and wide collars, while the sweaters and t-shirts have slouchy cut details.
Some key items from the collection are the denim shirt accented with a quarter-zip detail, a striped D-ring belt and cropped ankle pants.
Rugged American-Inspired Menswear
The OMNIGOD SS18 Collection is Detailed with Cuts and Layers
Trend Themes
1. Rugged American-inspired Menswear - Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for rugged American-inspired menswear.
2. Lightweight and Breathable Fashion - Opportunity for disruptive innovation: Create innovative lightweight and breathable fabrics for fashion pieces.
3. Unique Cuts and Layered Aprons - Opportunity for disruptive innovation: Explore new cutting techniques and innovative ways to layer aprons in fashion design.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation: Integrate technology to enhance the in-store shopping experience and provide personalized recommendations based on customer preferences.
2. Sustainable Textile Manufacturing - Opportunity for disruptive innovation: Develop new sustainable manufacturing processes and materials for the production of eco-friendly fashion items.
3. Fashion Design - Opportunity for disruptive innovation: Embrace 3D printing technology to create unique and customized fashion pieces with intricate details.