Brazilian graphic designer Fred Gelli was responsible for creating the Olympic logo to represent this year's 2016 Summer Games in Rio de Janeiro and it's noteworthy as the first three-dimensional logo to be created in the history of the Olympic games.
The lively curving logo is shaped in such a way so that it looks as though three figures are holding hands. The design can be created as a physical 3D model, which makes it possible to bring a new dimension to the Olympic logo design.
Part of the challenge of creating this logo was sizing, with Gelli noting: "It has to be printed on a pen and at the same time it has to dress the whole city," as well as creating a design that could celebrate local culture, yet be understood universally.
3D Olympic Logos
Rio De Janeiro's Summer Games Logo is the First 3D Design in Olympic History
Trend Themes
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2. Physical 3D Modeling - The ability to create physical 3D models of logos provides unique marketing and promotional opportunities.
3. Universal Design Language - Designing logos that celebrate local culture while maintaining universal appeal opens up new branding possibilities.
Industry Implications
1. Graphic Design - The graphic design industry can explore new techniques and technologies to create innovative 3D logos.
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3. Event Organizing - Event organizing industries can incorporate universal design language in branding to enhance the experience for attendees and participants.