The OLIPOP Blackberry Vanilla soda is a new limited-edition offering from the brand that will provide consumers with a special way to quench their thirst this holiday season. The soda calls to mind high-quality homemade desserts in a refreshing manner and is positioned perfectly with the brand's other flavor options. The tonic has five grams of natural sugar per serving along with 10 grams of fiber and just 50 calories per can.
Co-Founder and Formulator Ben Goodwin explained the new OLIPOP Blackberry Vanilla soda further saying, "Our customers from around the US have been asking us for a blackberry flavor. As a kid, we lived in a house with this gigantic blackberry bush in the backyard. I’d pick them fresh and eat way too many, or make blackberry pies with my mom. In my 20s, whenever I went hiking, I’d stop at wild blackberry bushes and enjoy picking and eating them straight off the plant. Today, when I hike in and around Santa Cruz, I often walk past blackberry shrubs and they bring back fond memories."
Limited-Edition Seasonal Sodas
OLIPOP Blackberry Vanilla is Arriving Just in Time for the Holidays
Trend Themes
1. Limited-edition Seasonal Sodas - Opportunity for brands to create limited-edition seasonal sodas that evoke nostalgic flavors and capitalize on holiday demand.
2. Homemade Dessert-inspired Beverages - Opportunity to develop beverages that replicate the flavors of homemade desserts, providing refreshing alternatives to traditional soda options.
3. Low-sugar, High-fiber Sodas - Opportunity to create sodas with low sugar content and high fiber content, appealing to health-conscious consumers seeking guilt-free beverage options.
Industry Implications
1. Beverage - Disruptive innovation opportunities in the beverage industry to meet consumers' demand for unique, limited-time flavors and healthier soda options.
2. Food - Opportunity for food companies to collaborate with beverage brands to create cross-industry limited-edition dessert-inspired soda flavors.
3. Health and Wellness - Opportunity for health and wellness brands to explore the creation of low-sugar, high-fiber soda options that align with consumers' dietary preferences.