The Old Spice Motorcycle ad comes on the heels of the soap brand's recent commercial, featuring a sea captain, to promote its new campaign message, "Smell better than yourself."
In this humorous ad created by Wieden + Kennedy, you see a chubby guy sitting in a gym locker room as two other guys soak in a jacuzzi nearby. The chubby guy smells his Old Spice body wash (Old Spice 'Swagger') and pieces start to suddenly fall of him. "He cracks apart like porcelain," says AdWeek, "with bits of his unmanly husk shattering on the floor, revealing a super manly biker dude inside." The bench he sits on turns into a motorcycle while the entire locker room falls apart, the jacuzzi turns into a side car and the guys next to him receive amusing transformations as well.
Old Spice has been pretty successful with its string of funny advertising. Let's see if this latest Old Spice Motorcycle ad will receive similar reviews.
Transforming Cleanser Commercials
Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
Trend Themes
1. Humorous Advertising - This trend presents an opportunity for businesses to create funny and engaging campaigns that resonate with consumers.
2. Transformational Marketing - Brands can leverage this trend to create commercials that show dramatic transformations, capturing viewers' attention and leaving a lasting impression.
3. Creative Storytelling - With this trend, companies can tell compelling stories through their advertising, connecting with consumers on an emotional level and building brand loyalty.
Industry Implications
1. Personal Care - Companies in the personal care industry can utilize humorous advertisements to stand out in a competitive market and attract new customers.
2. Marketing and Advertising - This trend opens up opportunities for marketing and advertising agencies to create unique and memorable campaigns for their clients.
3. Entertainment - The entertainment industry can incorporate transformational marketing techniques in their promotions to captivate audiences and generate buzz for their movies, TV shows, or music.