Old Spice has released this comical "infomercial" to promote a bizarre product: the Old Spice Bear Deodorant Protector. The video is so silly that you might think there is no possible way this product is real -- but oh, it is.
Available for $19.99 on Old Spice's Facebook fan page, the Old Spice Bear Deodorant Protector seems to be exactly that -- a bear-shaped case that holds and protects your deodorant. You see, Old Spice seems to think that deodorant can be too slippery to hold or that it's so small it might get lost in your bag. The Bear Deodorant Protector ensures those issues will never happen again. Plus, it might offer a fun pastime -- you can just put your deodorant in the protector and "look at it for as long as you want!"
Featuring an old man, who takes on many different personas, the Old Spice Bear Deodorant Protector infomercial was created by Wieden + Kennedy, who were also behind the brand's most viral campaign, "The man your man can smell like."
Amusing Antiperspirant Holders
Old Spice Bear Deodorant Protector is a Real Product You Can Buy
Trend Themes
1. Comical Product Promotion - Creating amusing infomercials and promotional videos for bizarre products can capture attention and engagement from consumers.
2. Novelty Product Accessories - Designing unique and fun accessories for everyday products, such as the bear-shaped case for deodorant, can create a buzz and attract consumers.
3. Creative Packaging Solutions - Developing innovative packaging designs that not only protect the product but also offer additional functionality or entertainment can differentiate brands in the market.
Industry Implications
1. Cosmetics and Personal Care - The cosmetics and personal care industry can explore opportunities to create novelty and humorous product accessories to enhance the consumer experience.
2. Marketing and Advertising - The marketing and advertising industry can leverage the power of comical and unusual product promotions to generate brand awareness and increased consumer engagement.
3. Packaging and Design - The packaging and design industry can help brands develop creative packaging solutions that delight consumers and provide added value beyond basic product protection.