Ultra-Light Oil-Free Sunscreens
Shiseido Launches a New and Improved Urban Environment Formula
In June 2022, scientifically enhanced beauty brand Shiseido launched a new version of its ultra-light, oil-free sunscreen. The Suncare Urban Environment Oil-Free SPF 42 promises to protect one's skin against harmful rays while also infusing it with some nutrient-rich ingredients like hyaluronic acid and Vitamin C. The new version of the oil-free sunscreen contains "the world's first Sun Dual Care™ technology." This beauty innovation allows the cream to harness "beauty from the sun" through Spirulina Energy Essence while ensuring total environmental protection with SuperVeil-UV 360™. This means that in addition to shielding against UVA and UVB rays, the formulation also prevents further damage from free radicals and air pollution. This can go a long way in urban environments—which Shiseido playfully hints at in the branding of its product. The oil-free sunscreen has a coral-safe presence and is free of harmful ingredients.
Trend Themes
1. Sunscreen with Sun Dual Care Technology - The incorporation of Sun Dual Care technology in sunscreens is a disruptive innovation opportunity for cosmetic companies as it ensures total environmental protection while harnessing beauty from the sun.
2. Nutrient-infused Sunscreens - Infusing sunscreens with skincare nutrients like hyaluronic acid and Vitamin C is a disruptive innovation opportunity for beauty and skincare companies to market their products as both protective and nourishing.
3. Coral Safe Sunscreens - The creation of coral-safe sunscreens is a disruptive innovation opportunity for both cosmetic and leisure companies to appeal to growing consumer consciousness around sustainable and environmentally friendly products.
Industry Implications
1. Cosmetics - Cosmetic companies can take advantage of the popularity of nutrient-infused and Sun-Dual Care sunscreens to create products that appeal to environmentally conscious consumers that don't compromise on their skincare routines.
2. Skincare - Skincare companies can incorporate Sun Dual Care technology into their formulas to create multi-functional products that protect and nourish the skin.
3. Leisure - Leisure companies can partner with cosmetic manufacturers to offer their guests coral-safe sunscreens in an effort to appeal to consumers' eco-friendly sensibilities.